Bring Good Home

By Liz Witzler, Marketing Director

Last Thursday, Goodwill Industries and the Ad Council launched an exciting new national campaign, “Bring Good Home,” to inspire more people to shop at Goodwill. Using humor, the cleverly crafted public service announcements illustrate how shopping at a Goodwill directly affects YOUR community by supporting our local job training and employment programs.

A lot of people don’t realize that Goodwill is made up of 161 independent local organizations across North America (with a presence in 13 other countries as well) that are all members of Goodwill Industries International. There are ten separate Goodwill organizations in Michigan alone. We are divided up geographically into designated territories … ours being West Michigan with 16 stores along the lakeshore from Manistee down to Holland. We have our own separate finances, board of directors, etc. and our programs and services vary depending on the needs of our respective communities. Bottom line is, that when you spend your dollars at your local Goodwill store those funds STAY local.

We are a charitable organization that largely funds its own mission through the sale of items that are generously donated from the community. The PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores and celebrate YOU the shopper.

The campaign’s TV spot depicts Goodwill shoppers as “local heroes” by showing an entire town rallying around one indecisive shopper, encouraging her to make the purchase and erupting in celebration once she does.

The spot ends with, “When you bring home a Goodwill find, you give your whole town a reason to celebrate … because you’re also funding local job training and placement programs in tech, healthcare, and more.”

The new PSA video can be viewed here.

For more information about the programs and services Goodwill Industries of West Michigan offers, visit www.goodwillwm.org

#BringGoodHome

Advertisements

Ranked best brand

By Richard Carlson, President and CEO

We are more than a little proud, if not humbled, to learn that Goodwill was ranked the #1 brand for doing the most good for the world. The news debuted in a Fast Company Magazine article a few weeks ago.

Enso, a mission-driven marketing agency, commissioned the 2016 Brand World Value Index Survey to learn how consumers perceive the “world value” of 149 well-known brands.

A company’s shareholder value doesn’t necessarily reflect its value to the wider world, such as how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.

In the ranking, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.

It is evident that collectively Goodwill has built a brand with a big purpose that resonates across demographic and psychographic lines, and that people recognize and support us as a purpose-driven organization. I thank and congratulate our staff, board of directors, volunteers, and other supporters, for their hard work and dedication to our mission that makes the Goodwill brand what it is.

To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue/

 

A week of celebrating our mission

 

A

t Goodwill, we believe work has the power to change lives! Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

May 1-7 commemorates Goodwill Industries Week, an annual celebration of our mission of helping people train for, find, and keep good jobs. Observed since 1951, Goodwill Industries Week across the United States and Canada celebrate the power of work through local events and promotions.

Goodwill Industries of West Michigan is celebrating with 50% off sale at all 16 of our store locations with in-store prizes and online Facebook contests all week long. It’s our way of saying “thank you” to our generous shoppers and donors who support our mission with their patronage.

To assist jobseekers in our community, GoodTemps will be hosting a job fair at our Career Center at 271 East Apple Avenue in Muskegon on Thursday, May 5 from 10 a.m. until noon. To qualify for current open positions, please bring two forms of ID and an update résumé.

Thank you for your support. Together we are creating jobs and changing lives in our community!

Three great reasons to donate during the Younkers Goodwill Sale

NECKLACE-YOUNKERS-2016

P

articipating in the Younkers Goodwill Sale has never been so rewarding!

Here’s how the sale works:
Bring your gently used apparel, shoes, handbags, etc. to Younkers
Earn a 25% off Younkers coupon for each item donated. It’s that easy!

Here are three great reasons to donate items and shop now through March 26.

You directly impact your community by donating to Goodwill.
Funds generated by the sale of your donated items supports our job training and employment support services that help people right here in West Michigan. Goodwill offers and broad range of programs for people with disabilities and other disadvantages, and Goodwill Career Centers in both Muskegon and Holland are open to anyone needing help finding a job.

It’s easy to donate and save on spring fashions, beauty, and home.
Donors receive 25% off Younkers coupons for every item donated. Coupons are valid on nearly everything in the store (and online) including items that rarely go on sale.

It’s a great time to shop at Goodwill also … all those fresh donations are directly distributed to our Goodwill stores.

Enter to win a $100 daily prize and a $15,000 spring wardrobe makeover!
Visit the Million Acts of Goodwill website to enter for your chance to win a $15,000 spring style and wardrobe makeover. The winner will receive a consultation with a celebrity stylist, a closet review, and a shopping spree with the stylist at their local Younkers department store.

You can also visit the site daily for your chance to instantly win a $100 gift card!

What are you waiting for? Start your spring cleaning early and head over to Younkers for great savings!

 

We love our donors

By James Cherney, Retail Operations Director

James Cherney

Happy New Year! I would like to thank everyone who donated, shopped, volunteered, and assisted, Goodwill Industries of West Michigan in 2015. Your generous contributions helped someone in our community find a job, keep a job, and earn a paycheck. Work is something we should never take for granted; just ask a person who has a barrier to employment. Work provides a sense of purpose, self-esteem, and independence. The power of work really does change lives!

Goodwill’s mission, and our ability to serve others, comes from community. As we enter February — one of the coldest months of the year — I’m asking you to bear the snow and ice, and please donate your gently used items to any one of our 18 conveniently located donation centers.

Donations are the lifeblood of our mission; a mission that never stops or takes a time out due to inclement weather. Goodwill staff are ready to greet you and accept your unwanted clothing, toys, housewares, furniture, electronics, and more. Your donations are handled with great care, and sorted and processed for their fullest value, for someone else to use and enjoy.

Need a receipt? Our easy online donation calculator does the math for you and allows you to print out an itemized receipt for your tax records.

Thank you for a wonderful 2015, we are looking forward to an even more prosperous 2016, and with your assistance we will be able to serve more people this year and many more years to come.

To find a Goodwill store and donation center nearest you, visit: http://www.goodwillwm.org/donate/where-to-donate/

To utilize the Goodwill donation calculator, visit: http://www.goodwillwm.org/donate/donation-calculator/