Opportunity knocks … but sometimes it rolls

By Amanda Grover, Career Supports Manager

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One thing that can be consistently changing is a person’s financial situation. Managing your money, planning for the future, and identifying resources is incredibly daunting. Money doesn’t need to be a taboo subject; and I personally have found incredible value in financially planning ahead for emergencies and reaching longer term goals. There was nothing more fulfilling than paying off my first car loan.

Luckily, there are resources available right here in our community and it’s exciting to be a part of the Fifth-Third Financial Empowerment “eBus” event here at the Goodwill Career Center on Wednesday, July 26 from 10:00 a.m. to 2:00 p.m. Everyone’s invited!

This 40-foot bus is a mobile classroom equipped with workstations and friendly Fifth Third Bank staff ready to connect people with the financial tools they need. After traveling to many communities throughout the country, the Fifth Third eBus staff have a strong understanding of what individuals need and want from banks and financial institutions.

Just inside the Career Center, we will be hosting a Goodwill Financial Fair. There will be other community partner organizations on site to share vocational and education programs, and to help identify ways to increase income through employment. There will also be programs to help people with goals and issues related to home ownership and housing. Additionally, for those looking for more immediate employment, GoodTemps Staffing will be conducting open job interviews.

I’ve had lots of people come to me with great stories that have been a result of attending previous financial events. Personal stories such as gaining access to a bank account for the first time (in some cases after being repeatedly denied), enrolling in vocational programs that have increased their income, learning that earning a degree or owning their own home is possible, overcoming difficult debt struggles, and more … prove these events can be life changing.

It’s exciting to work with so many community partners and to see support from organizations all working to help people achieve their personal goals. Come join us and tell anyone you know who could benefit from these services!

The Goodwill Career Center is located at 271 East Apple Avenue in Muskegon. We are around the corner from Goodwill Headquarters. The entrance and parking lot are located off of Sophia Street.

Public ranks Goodwill® #1

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(You like us. You really, really like us.)

“Jobs,” “donations,” “clothes,” “people,” “help,” “need,” “disabled” … these are the most common words people used to describe Goodwill’s brand purpose when they were surveyed for the annual World Value Index report. For the second year in a row, Goodwill, was rated as the #1 brand (!) in terms of perceived value and purpose – outranking Amazon, Google, Microsoft, and other prestigious organizations. Not too shabby.

Unlike other studies that measure things such as a company’s financial performance, shareholder value, or impact metrics – the World Value Index reveals how American consumers rank the importance of a brand’s mission or purpose, and the extent to which the brand aligns with what they care about and they feel are deserving of support.

The creative agency enso developed the World Value Index in 2016 as a tool for brands to measure the importance of creating “world value” for its audience segments.

“Today, at a time when people have more choices, and greater access to information, the strength of a brand’s purpose is more important than ever,” said Sebastian Buck, enso’s co-founder and strategic lead. “With the World Value Index, our research centers around whether people can identify a brand’s purpose and mission, and the extent to which that purpose reflects society’s values. In other words, the ability of brands like Goodwill to create World Value is a testament to its relevance.”

The gratification that comes with this ranking is it attests to our work and acknowledges that Goodwill’s purpose resonates with the communities that we serve. We are honored to be so highly regarded based on our value, mission, and impact.

To read the full World Value Index report, go to http://enso.co/worldvalue/

 

Ship your oversized donation (or Goodwill purchase) for free!

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Goodwill has partnered with Roadie to offer free pickup and delivery to-and-from Goodwill for new Roadie customers. Originally the offer was $20 off, but after the first week of the promotion that began Jan. 3, Roadie upped the ante to $62 (!!) … or the full cost of most local Goodwill pickup and deliveries.

To get started, visit; www.roadie.com To redeem your $62 discount, enter promo code GOODWILL.

Still Confused? Here’s a brief Q and A to help clarify things …

First of all, what the heck is Roadie?

Roadie is the first on-the-way delivery network. (Think Uber, only for your stuff!)

Roadie connects people who have items to send, with drivers heading in the right direction. Roadie’s model enables efficient, low-cost delivery for senders and rewards drivers for trips they were already taking. It’s quickly becoming the go-to delivery solution for large, out-of-the-box, or delicate items.

When Did Roadie Launch?

Roadie launched in the Southeast in January 2015, and became available in all 50 states in March 2015.

What types of items can I send?

You can send donations big and small, like furniture, appliances, clothing or household supplies. Goodwill cannot accept certain items, including CRT televisions or computer monitors, mattresses, cribs and other items due to the high cost of disposal and stringent government regulations.

For a full list of accepted items, visit www.roadie.com/Goodwill

How long will discounted shipping to/from Goodwill last?

The promotion will run from January 3 through February 28, 2017.

Will Roadie provide a receipt for donated goods?

Goodwill will send donors a receipt of donation within 60 days. You can also check the My Gigs tab in your Roadie account for a list of every Goodwill Gig you’ve sent through Roadie.

Why is Roadie partnering with Goodwill?

Roadie is proud to make it easier for people donate to Goodwill, give back to their communities, and help create jobs nationwide.

Those clothes you no longer wear, the antiques you no longer need, even furniture — anything you consider clutter could help Goodwill provide programs and services to help people find jobs.

Decorating for fall

By Rachael Crevier, Internet Marketing, and Events Coordinator

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With Thanksgiving just a few weeks away now is the time to update your home decor. If you’ve been reading any of my blogs you’ve probably noticed that I always say I’m on a budget and unfortunately in the last year and half that hasn’t changed. On the bright side, Goodwill has the most affordable home and holiday décor pieces to accentuate anyone’s style from shabby chic to modern, vintage to country, eclectic to nautical, and everything in between.

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Redecorate your kitchen by adding accents of warm fall tones like oranges, reds, burgandy, and greens.

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Goodwill is a great place to find unique décor for any room in your house.

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Texture adds a lot of character to interior design. Change up your look by adding some new candles, decorative jars or baskets. Don’t love the color but love the design? Spray paint works wonders.

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Check out this amazing piece of pottery! This one-of-a-kind piece of would be perfect on a mantle or coffee table.

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Faux flowers and plants may be intimidating but with a little inspiration, they can be transformed into a beautiful fall wreath your friends and family will envy!

Check out this tutorial by Good House Keeping. Deck your door with a maple wreath. You can quickly DIY this cute piece with branches from your yard or faux leaves from Goodwill. http://www.goodhousekeeping.com/home/craft-ideas/how-to/a25869/maple-wreath-diy/

Decorating your home for fall is a fun, creative, and cost-effective project for you and your family to enjoy. Check out your local Goodwill – you never know what you may find!

For more DIY home and holiday décor inspiration visit our Pinterest page: https://www.pinterest.com/goodwillwm/

Goodwill = Your Halloween Headquarters

By Marlene Prowant, Retail District Managergoodwill-3

I‘m really excited about our new selection of Halloween merchandise we recently stocked in all of our retail locations! New this year is 70s-era merchandise. We’ve got everything to transform you back in time … from peace-loving hippies to disco queens.

We also have makeup and face art, hats, wigs, capes, tutus, tiaras, fangs, masks, glasses, colored hair spray,  and more … to help create or complete any costume you desire!

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If you need help in selecting your costume, we have staff that can help you create a one-of-a-kind costume or you can select from our new costumes starting at $9.95 or we have a large selection of donated costumes for $3.99 and up. From the scary to the cute, we can help with all of your costume needs.

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We also have your decorating needs covered. We have tableware to home décor to prepare for those Halloween parties. Something new this year is window decorating kits from Wow Windows. These easy to install window posters are back-lit using the lighting from your inside lights.  An easy, fun way to transform your home and “wow” your neighbors and trick or treaters.

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If you are looking to add creativity to your baking this Halloween season we have Wilton baking supplies and treat bags. While shopping, do not forget about pumpkin carving; we having carving kits starting at $1.95.

Come shop Goodwill Halloween Headquarters this year, we are ready to assist you at all of our 16 locations!  Shop early for the best selections.

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Don’t forget to add your costume creation to our Facebook page for your chance to win great prizes! For complete details see our event page.

Brass to class

By Rachael Crevier, Internet Marketing and Event Coordinator

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I’ll admit it. I’m extremely impatient and it often bites me in the butt. I will explain in a moment.

Sometimes I just get a “feeling” that I have to go Goodwill shopping. If you’re an avid thrift shopper you know what I’m talking about.

That’s how I SCORED this perfect set of lamps for a DIY makeover! I popped into the Roosevelt Park store in Muskegon and lo and behold, I was in the right place at the right time. I found these heavy-duty brass lamps for $6 each! I wasn’t in love with the color, even though brass is trendy again, but I loved the price and the quality.

So I took them home, wiped them down a little bit, removed the price tag and covered the light socket with a plastic bag and masking tape.

I laid out some plastic in the yard and went to town with my Black Satin Rust-Oleum spray paint. The color was great but it wasn’t covering very well as I hope. The rounded section in the middle of the lamp was a little spotty. So I let that layer dry and searched through Pinterest for some clarity. Like I said in the beginning, I’m extremely impatient and I was just so excited I didn’t even think to use a primer first. This is where I went wrong. SO to all you thrift shoppers out there, MAKE SURE YOU USE A PRIMER FIRST. If you want step-by-step instructions and pictures on how to spray paint a brass lamp, check out Jennifer Stagg’s blog withHeart she’s got it all laid out for you! I was too impatient which resulted in me doing multiple coats to achieve the desired look.

Even without using a primer the lamps turned out wonderful! I found two matching shades to complete the look at the Whitehall Goodwill. I can’t even believe how lucky I got, matching lamps and shades!

They really helped tie together all our décor. I love finding high-quality, low prices items for my home. Half the fun is finding the item and the other half is transforming it into something that really complements your style.

Ranked best brand

By Richard Carlson, President and CEO

We are more than a little proud, if not humbled, to learn that Goodwill was ranked the #1 brand for doing the most good for the world. The news debuted in a Fast Company Magazine article a few weeks ago.

Enso, a mission-driven marketing agency, commissioned the 2016 Brand World Value Index Survey to learn how consumers perceive the “world value” of 149 well-known brands.

A company’s shareholder value doesn’t necessarily reflect its value to the wider world, such as how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.

In the ranking, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.

It is evident that collectively Goodwill has built a brand with a big purpose that resonates across demographic and psychographic lines, and that people recognize and support us as a purpose-driven organization. I thank and congratulate our staff, board of directors, volunteers, and other supporters, for their hard work and dedication to our mission that makes the Goodwill brand what it is.

To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue/