Bring Good Home

By Liz Witzler, Marketing Director

Last Thursday, Goodwill Industries and the Ad Council launched an exciting new national campaign, “Bring Good Home,” to inspire more people to shop at Goodwill. Using humor, the cleverly crafted public service announcements illustrate how shopping at a Goodwill directly affects YOUR community by supporting our local job training and employment programs.

A lot of people don’t realize that Goodwill is made up of 161 independent local organizations across North America (with a presence in 13 other countries as well) that are all members of Goodwill Industries International. There are ten separate Goodwill organizations in Michigan alone. We are divided up geographically into designated territories … ours being West Michigan with 16 stores along the lakeshore from Manistee down to Holland. We have our own separate finances, board of directors, etc. and our programs and services vary depending on the needs of our respective communities. Bottom line is, that when you spend your dollars at your local Goodwill store those funds STAY local.

We are a charitable organization that largely funds its own mission through the sale of items that are generously donated from the community. The PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores and celebrate YOU the shopper.

The campaign’s TV spot depicts Goodwill shoppers as “local heroes” by showing an entire town rallying around one indecisive shopper, encouraging her to make the purchase and erupting in celebration once she does.

The spot ends with, “When you bring home a Goodwill find, you give your whole town a reason to celebrate … because you’re also funding local job training and placement programs in tech, healthcare, and more.”

The new PSA video can be viewed here.

For more information about the programs and services Goodwill Industries of West Michigan offers, visit www.goodwillwm.org

#BringGoodHome

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Rainy day Goodwill haul + thrift tips

Happy spring! April showers might bring May flowers…but, in my world, rainy days also bring some fantastic Goodwill finds. When it’s pouring outside, one thing that always cheers me up is grabbing a cup of coffee, meeting a friend, then seeing what sunshine we can find inside my favorite thrift store.  Here’s a look at my latest spring-inspired haul along with some thrift shopping tips that will keep you from leaving the store disappointed.

Tip #1: Shop during or after a storm (as long as it’s safe to go out)! When the weather is rough, but stores are still open, staff is able to work swiftly to sort through donations and get them on the floor because they have fewer customers to assist. And because all the other shoppers are hunkering down at home, you get the pick of the litter as soon as new items hit the shelves! With so many rainy days in the spring, now’s the perfect time to take advantage of this tip. Go to Goodwill on a torrentially rainy day (not just light drizzles) for the best selection and least competition. Don’t worry if you forgot your umbrella! During my thrift haul today I found this classic umbrella that just had to come home with me. Its wooden handle makes it feel a little more special than a regular plastic one. Your local Goodwill might have some unique rain gear, too!

Tip #2: If you love something, buy it! Don’t talk yourself out of it just because you didn’t go shopping with that specific item in mind. Most seasoned thrift shoppers have a story or two about stumbling upon their favorite find at an unexpected time. That’s why I didn’t even hesitate when I saw this blazer. It’s not what I came in for, but blazers are so expensive brand-new that when I saw this one, I instantly tried it on. It’s perfect for my 9-5 job and it’s a fun layer to go over summer dresses so they can work for spring! I couldn’t even wait to get to the dressing room to make sure it fit.

Tip #3: When in doubt, put it in your cart. You can always put it back on the shelf if you change your mind before you leave the store. I was on the fence about these running pants at first, but I put them in my cart while I poked around the rest of the store anyway. Sometimes when I do this, I reassess at the end of the trip and feel comfortable leaving the item behind. But when I was done browsing this morning, I checked in with myself about these pants and felt confident that they were a great choice. At only $9 for brand-new, comfy jogging pants, they are just the motivation I needed to get moving with a new exercise routine this spring. Good thing I put them in my cart when I did—they were the only pair in my size!

Tip #4: Bring a sewing tape measure and know the sizes/colors of specific things you need. One item I had been searching for was a basket or bin that could fit into an empty nook in my bedroom for craft supply storage. When I have specific needs like this I make sure to keep measurements of the space I have to fill on my phone. I also bring along a sewing tape measure (it rolls up so tiny!) so I can check to see if items are the correct size right there in the store. You may also want to bring color swatches or pictures of a certain things you’re trying to match. If you shop prepared then you’ll never take something home that doesn’t fit or leave something behind that could have.

Tip #5: Shop in the middle of the week. Not only will the store be less crowded, but that also means that the good stuff hasn’t been snagged by someone else. This Goodwill haul adventure I’m sharing today took place on a Wednesday so I had plenty of time and space to browse around. Wandering along, I was shocked when I noticed this Soma water pitcher peeking out at me from the top shelf in the kitchen section. I have had this same exact pitcher on my Amazon wish list for months and here it was waiting for me at Goodwill for only $2 (it retails for $40). Would it still be there if I waited until Saturday to shop? Probably not!

Tip #6: Donate something every time you go. Not only does this keep your home from becoming too cluttered, it’s also good thrifting karma to give as you get. I’ve been looking for a colorful, light-weight bag to add to my wardrobe for a while and I feel like this one might have been waiting for me as a reward this time for clearing out some old bags on my last visit. I love the unique clasp and bright colors. It’s so perfect for spring!

Tip #7: Learn the discounts. What day of the week do things get marked down at your local Goodwill? What’s the color of the week? Do seniors or veterans receive a discount? These are quick questions to ask staff that can help you save money. Some Goodwill stores even offer you a discount coupon when you make a donation! Keeping the color of the week in mind, I was able to get this bright Old Navy sweater for half-off. I love the weight and fit of it. It’s so flattering and will take the edge off of cooler spring days while still feeling cheery thanks to its lively color.

Tip #8: Check the return racks outside of the dressing rooms. These racks are filled with items that have caught the eye of other shoppers so they’re always stuffed with great pieces. It’s almost like someone has pre-shopped for you, selecting the cutest of the cute to try on. When clothes don’t fit just right or the color doesn’t work for the other shopper the way they had hoped, where does it go? On the return rack! Fantastic finds like this flowy Lauren Conrad blouse will often be hiding there so don’t pass it by. I really think this might be my new favorite shirt. It’s a favorite color of mine and the gold buttons make it feel so fancy!

Tip #9: Shop out of season! Years ago, I never would have dreamt I’d be buying this wooden Christmas tree in March, but I’ve since learned the merit of shopping out of season. So even though it’s springtime now and I’ve got pastels and picnics on the brain, I couldn’t pass by this perfect little tree with its rustic charm. How cozy will this look in December nestled amongst evergreen boughs with stockings hung nearby?

So that’s my latest thrift haul! I’m so in love with all of my finds and even more impressed with Goodwill’s commitment to sustainability. Shopping secondhand, reusing items and do-it-yourself projects are all a great way to live a more sustainable lifestyle. It’s also more fun to find something unique at a Goodwill store and give it a second life.

What’s your sweetest Goodwill find?

by Rachael Kaminski, Internet Marketing and Events Coordinator

With today being Valentine’s Day, I wanted to share a little love for Goodwill. I’ve been a Goodwill shopper for quite some time now. My mom would take me shopping at the Grand Haven Goodwill store to pick out formal dresses for all my high school dances. She would spend months hand sewing thousands of beads onto the dress to make it one of a kind, unique, and absolutely perfect. My mother was quite the seamstress. She would take a bland dress and make it into work of art. I loved knowing that no one would have “my dress.” I never had to worry about having a fashion faux pas of who wore it best.

My most recent “sweetest” Goodwill find would be a mirror that I have above my mantle. I hate to pay full price for anything and with my love for crafting this was the perfect DIY project … and yes, it was project I did 100% by myself. I had to include that because DIY projects to many men means your wife coming home and saying “I saw this great idea on Pinterest,” ripping apart the house or pulling out every crafting supply and after a few hours of unsuccessfully “DIYing” calling out for help because your great idea turned into a “Pinterest fail.”

When I found this mirror, I knew it was a solid quality piece. The mirror was heavy, but the frame needed a little TLC. It looked like it had been a part of a vanity. There were four holes I filled with wall putty or spackle. Once it dried I sanded the frame down and used a chisel to chip away some of the wood to give the distressed appearance. I then painted the frame turquoise and further distressed it after it was painted. I think it turned out great!

The sweetest Goodwill find I have ever heard about was what Joyce Kinstner found 15 years ago at the Whitehall Goodwill store. She met her husband! I don’t know if there is a sweeter Goodwill find story. It just goes to show that you never know what you may find at Goodwill!

Do you have a sweetest Goodwill find you would like to share? Please post a photo of your treasure on our Facebook timeline and you’ll be entered for a chance to win a $35 Goodwill gift card! Share the love, but don’t hesitate! Today is the last day to participate in our contest. Happy Valentine’s Day!

Decorating for fall

By Rachael Crevier, Internet Marketing, and Events Coordinator

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With Thanksgiving just a few weeks away now is the time to update your home decor. If you’ve been reading any of my blogs you’ve probably noticed that I always say I’m on a budget and unfortunately in the last year and half that hasn’t changed. On the bright side, Goodwill has the most affordable home and holiday décor pieces to accentuate anyone’s style from shabby chic to modern, vintage to country, eclectic to nautical, and everything in between.

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Redecorate your kitchen by adding accents of warm fall tones like oranges, reds, burgandy, and greens.

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Goodwill is a great place to find unique décor for any room in your house.

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Texture adds a lot of character to interior design. Change up your look by adding some new candles, decorative jars or baskets. Don’t love the color but love the design? Spray paint works wonders.

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Check out this amazing piece of pottery! This one-of-a-kind piece of would be perfect on a mantle or coffee table.

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Faux flowers and plants may be intimidating but with a little inspiration, they can be transformed into a beautiful fall wreath your friends and family will envy!

Check out this tutorial by Good House Keeping. Deck your door with a maple wreath. You can quickly DIY this cute piece with branches from your yard or faux leaves from Goodwill. http://www.goodhousekeeping.com/home/craft-ideas/how-to/a25869/maple-wreath-diy/

Decorating your home for fall is a fun, creative, and cost-effective project for you and your family to enjoy. Check out your local Goodwill – you never know what you may find!

For more DIY home and holiday décor inspiration visit our Pinterest page: https://www.pinterest.com/goodwillwm/

Goodwill = Your Halloween Headquarters

By Marlene Prowant, Retail District Managergoodwill-3

I‘m really excited about our new selection of Halloween merchandise we recently stocked in all of our retail locations! New this year is 70s-era merchandise. We’ve got everything to transform you back in time … from peace-loving hippies to disco queens.

We also have makeup and face art, hats, wigs, capes, tutus, tiaras, fangs, masks, glasses, colored hair spray,  and more … to help create or complete any costume you desire!

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If you need help in selecting your costume, we have staff that can help you create a one-of-a-kind costume or you can select from our new costumes starting at $9.95 or we have a large selection of donated costumes for $3.99 and up. From the scary to the cute, we can help with all of your costume needs.

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We also have your decorating needs covered. We have tableware to home décor to prepare for those Halloween parties. Something new this year is window decorating kits from Wow Windows. These easy to install window posters are back-lit using the lighting from your inside lights.  An easy, fun way to transform your home and “wow” your neighbors and trick or treaters.

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If you are looking to add creativity to your baking this Halloween season we have Wilton baking supplies and treat bags. While shopping, do not forget about pumpkin carving; we having carving kits starting at $1.95.

Come shop Goodwill Halloween Headquarters this year, we are ready to assist you at all of our 16 locations!  Shop early for the best selections.

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Don’t forget to add your costume creation to our Facebook page for your chance to win great prizes! For complete details see our event page.

Ranked best brand

By Richard Carlson, President and CEO

We are more than a little proud, if not humbled, to learn that Goodwill was ranked the #1 brand for doing the most good for the world. The news debuted in a Fast Company Magazine article a few weeks ago.

Enso, a mission-driven marketing agency, commissioned the 2016 Brand World Value Index Survey to learn how consumers perceive the “world value” of 149 well-known brands.

A company’s shareholder value doesn’t necessarily reflect its value to the wider world, such as how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.

In the ranking, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.

It is evident that collectively Goodwill has built a brand with a big purpose that resonates across demographic and psychographic lines, and that people recognize and support us as a purpose-driven organization. I thank and congratulate our staff, board of directors, volunteers, and other supporters, for their hard work and dedication to our mission that makes the Goodwill brand what it is.

To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue/

 

A week of celebrating our mission

 

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t Goodwill, we believe work has the power to change lives! Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

May 1-7 commemorates Goodwill Industries Week, an annual celebration of our mission of helping people train for, find, and keep good jobs. Observed since 1951, Goodwill Industries Week across the United States and Canada celebrate the power of work through local events and promotions.

Goodwill Industries of West Michigan is celebrating with 50% off sale at all 16 of our store locations with in-store prizes and online Facebook contests all week long. It’s our way of saying “thank you” to our generous shoppers and donors who support our mission with their patronage.

To assist jobseekers in our community, GoodTemps will be hosting a job fair at our Career Center at 271 East Apple Avenue in Muskegon on Thursday, May 5 from 10 a.m. until noon. To qualify for current open positions, please bring two forms of ID and an update résumé.

Thank you for your support. Together we are creating jobs and changing lives in our community!