Bring Good Home

By Liz Witzler, Marketing Director

Last Thursday, Goodwill Industries and the Ad Council launched an exciting new national campaign, “Bring Good Home,” to inspire more people to shop at Goodwill. Using humor, the cleverly crafted public service announcements illustrate how shopping at a Goodwill directly affects YOUR community by supporting our local job training and employment programs.

A lot of people don’t realize that Goodwill is made up of 161 independent local organizations across North America (with a presence in 13 other countries as well) that are all members of Goodwill Industries International. There are ten separate Goodwill organizations in Michigan alone. We are divided up geographically into designated territories … ours being West Michigan with 16 stores along the lakeshore from Manistee down to Holland. We have our own separate finances, board of directors, etc. and our programs and services vary depending on the needs of our respective communities. Bottom line is, that when you spend your dollars at your local Goodwill store those funds STAY local.

We are a charitable organization that largely funds its own mission through the sale of items that are generously donated from the community. The PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores and celebrate YOU the shopper.

The campaign’s TV spot depicts Goodwill shoppers as “local heroes” by showing an entire town rallying around one indecisive shopper, encouraging her to make the purchase and erupting in celebration once she does.

The spot ends with, “When you bring home a Goodwill find, you give your whole town a reason to celebrate … because you’re also funding local job training and placement programs in tech, healthcare, and more.”

The new PSA video can be viewed here.

For more information about the programs and services Goodwill Industries of West Michigan offers, visit www.goodwillwm.org

#BringGoodHome

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What’s your sweetest Goodwill find?

by Rachael Kaminski, Internet Marketing and Events Coordinator

With today being Valentine’s Day, I wanted to share a little love for Goodwill. I’ve been a Goodwill shopper for quite some time now. My mom would take me shopping at the Grand Haven Goodwill store to pick out formal dresses for all my high school dances. She would spend months hand sewing thousands of beads onto the dress to make it one of a kind, unique, and absolutely perfect. My mother was quite the seamstress. She would take a bland dress and make it into work of art. I loved knowing that no one would have “my dress.” I never had to worry about having a fashion faux pas of who wore it best.

My most recent “sweetest” Goodwill find would be a mirror that I have above my mantle. I hate to pay full price for anything and with my love for crafting this was the perfect DIY project … and yes, it was project I did 100% by myself. I had to include that because DIY projects to many men means your wife coming home and saying “I saw this great idea on Pinterest,” ripping apart the house or pulling out every crafting supply and after a few hours of unsuccessfully “DIYing” calling out for help because your great idea turned into a “Pinterest fail.”

When I found this mirror, I knew it was a solid quality piece. The mirror was heavy, but the frame needed a little TLC. It looked like it had been a part of a vanity. There were four holes I filled with wall putty or spackle. Once it dried I sanded the frame down and used a chisel to chip away some of the wood to give the distressed appearance. I then painted the frame turquoise and further distressed it after it was painted. I think it turned out great!

The sweetest Goodwill find I have ever heard about was what Joyce Kinstner found 15 years ago at the Whitehall Goodwill store. She met her husband! I don’t know if there is a sweeter Goodwill find story. It just goes to show that you never know what you may find at Goodwill!

Do you have a sweetest Goodwill find you would like to share? Please post a photo of your treasure on our Facebook timeline and you’ll be entered for a chance to win a $35 Goodwill gift card! Share the love, but don’t hesitate! Today is the last day to participate in our contest. Happy Valentine’s Day!

Opportunity knocks … but sometimes it rolls

By Amanda Grover, Career Supports Manager

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One thing that can be consistently changing is a person’s financial situation. Managing your money, planning for the future, and identifying resources is incredibly daunting. Money doesn’t need to be a taboo subject; and I personally have found incredible value in financially planning ahead for emergencies and reaching longer term goals. There was nothing more fulfilling than paying off my first car loan.

Luckily, there are resources available right here in our community and it’s exciting to be a part of the Fifth-Third Financial Empowerment “eBus” event here at the Goodwill Career Center on Wednesday, July 26 from 10:00 a.m. to 2:00 p.m. Everyone’s invited!

This 40-foot bus is a mobile classroom equipped with workstations and friendly Fifth Third Bank staff ready to connect people with the financial tools they need. After traveling to many communities throughout the country, the Fifth Third eBus staff have a strong understanding of what individuals need and want from banks and financial institutions.

Just inside the Career Center, we will be hosting a Goodwill Financial Fair. There will be other community partner organizations on site to share vocational and education programs, and to help identify ways to increase income through employment. There will also be programs to help people with goals and issues related to home ownership and housing. Additionally, for those looking for more immediate employment, GoodTemps Staffing will be conducting open job interviews.

I’ve had lots of people come to me with great stories that have been a result of attending previous financial events. Personal stories such as gaining access to a bank account for the first time (in some cases after being repeatedly denied), enrolling in vocational programs that have increased their income, learning that earning a degree or owning their own home is possible, overcoming difficult debt struggles, and more … prove these events can be life changing.

It’s exciting to work with so many community partners and to see support from organizations all working to help people achieve their personal goals. Come join us and tell anyone you know who could benefit from these services!

The Goodwill Career Center is located at 271 East Apple Avenue in Muskegon. We are around the corner from Goodwill Headquarters. The entrance and parking lot are located off of Sophia Street.

Public ranks Goodwill® #1

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(You like us. You really, really like us.)

“Jobs,” “donations,” “clothes,” “people,” “help,” “need,” “disabled” … these are the most common words people used to describe Goodwill’s brand purpose when they were surveyed for the annual World Value Index report. For the second year in a row, Goodwill, was rated as the #1 brand (!) in terms of perceived value and purpose – outranking Amazon, Google, Microsoft, and other prestigious organizations. Not too shabby.

Unlike other studies that measure things such as a company’s financial performance, shareholder value, or impact metrics – the World Value Index reveals how American consumers rank the importance of a brand’s mission or purpose, and the extent to which the brand aligns with what they care about and they feel are deserving of support.

The creative agency enso developed the World Value Index in 2016 as a tool for brands to measure the importance of creating “world value” for its audience segments.

“Today, at a time when people have more choices, and greater access to information, the strength of a brand’s purpose is more important than ever,” said Sebastian Buck, enso’s co-founder and strategic lead. “With the World Value Index, our research centers around whether people can identify a brand’s purpose and mission, and the extent to which that purpose reflects society’s values. In other words, the ability of brands like Goodwill to create World Value is a testament to its relevance.”

The gratification that comes with this ranking is it attests to our work and acknowledges that Goodwill’s purpose resonates with the communities that we serve. We are honored to be so highly regarded based on our value, mission, and impact.

To read the full World Value Index report, go to http://enso.co/worldvalue/

 

Decorating for fall

By Rachael Crevier, Internet Marketing, and Events Coordinator

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With Thanksgiving just a few weeks away now is the time to update your home decor. If you’ve been reading any of my blogs you’ve probably noticed that I always say I’m on a budget and unfortunately in the last year and half that hasn’t changed. On the bright side, Goodwill has the most affordable home and holiday décor pieces to accentuate anyone’s style from shabby chic to modern, vintage to country, eclectic to nautical, and everything in between.

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Redecorate your kitchen by adding accents of warm fall tones like oranges, reds, burgandy, and greens.

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Goodwill is a great place to find unique décor for any room in your house.

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Texture adds a lot of character to interior design. Change up your look by adding some new candles, decorative jars or baskets. Don’t love the color but love the design? Spray paint works wonders.

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Check out this amazing piece of pottery! This one-of-a-kind piece of would be perfect on a mantle or coffee table.

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Faux flowers and plants may be intimidating but with a little inspiration, they can be transformed into a beautiful fall wreath your friends and family will envy!

Check out this tutorial by Good House Keeping. Deck your door with a maple wreath. You can quickly DIY this cute piece with branches from your yard or faux leaves from Goodwill. http://www.goodhousekeeping.com/home/craft-ideas/how-to/a25869/maple-wreath-diy/

Decorating your home for fall is a fun, creative, and cost-effective project for you and your family to enjoy. Check out your local Goodwill – you never know what you may find!

For more DIY home and holiday décor inspiration visit our Pinterest page: https://www.pinterest.com/goodwillwm/

Goodwill = Your Halloween Headquarters

By Marlene Prowant, Retail District Managergoodwill-3

I‘m really excited about our new selection of Halloween merchandise we recently stocked in all of our retail locations! New this year is 70s-era merchandise. We’ve got everything to transform you back in time … from peace-loving hippies to disco queens.

We also have makeup and face art, hats, wigs, capes, tutus, tiaras, fangs, masks, glasses, colored hair spray,  and more … to help create or complete any costume you desire!

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If you need help in selecting your costume, we have staff that can help you create a one-of-a-kind costume or you can select from our new costumes starting at $9.95 or we have a large selection of donated costumes for $3.99 and up. From the scary to the cute, we can help with all of your costume needs.

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We also have your decorating needs covered. We have tableware to home décor to prepare for those Halloween parties. Something new this year is window decorating kits from Wow Windows. These easy to install window posters are back-lit using the lighting from your inside lights.  An easy, fun way to transform your home and “wow” your neighbors and trick or treaters.

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If you are looking to add creativity to your baking this Halloween season we have Wilton baking supplies and treat bags. While shopping, do not forget about pumpkin carving; we having carving kits starting at $1.95.

Come shop Goodwill Halloween Headquarters this year, we are ready to assist you at all of our 16 locations!  Shop early for the best selections.

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Don’t forget to add your costume creation to our Facebook page for your chance to win great prizes! For complete details see our event page.

A week of celebrating our mission

 

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t Goodwill, we believe work has the power to change lives! Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

May 1-7 commemorates Goodwill Industries Week, an annual celebration of our mission of helping people train for, find, and keep good jobs. Observed since 1951, Goodwill Industries Week across the United States and Canada celebrate the power of work through local events and promotions.

Goodwill Industries of West Michigan is celebrating with 50% off sale at all 16 of our store locations with in-store prizes and online Facebook contests all week long. It’s our way of saying “thank you” to our generous shoppers and donors who support our mission with their patronage.

To assist jobseekers in our community, GoodTemps will be hosting a job fair at our Career Center at 271 East Apple Avenue in Muskegon on Thursday, May 5 from 10 a.m. until noon. To qualify for current open positions, please bring two forms of ID and an update résumé.

Thank you for your support. Together we are creating jobs and changing lives in our community!