Empowering ALL

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October is National Disability Employment Awareness Month (NDEAM) designed to shine a light on disability employment issues, and also to celebrate the many contributions of America’s workers with disabilities.

Led annually by the U.S. Department of Labor’s Office of Disability Employment Policy, this year’s theme is “America’s Workforce: Empowering All.”

“Americans of all abilities must have access to good, safe jobs,” said U.S. Secretary of Labor Alexander Acosta. “Smart employers know that including different perspectives in problem-solving situations leads to better solutions. Hiring employees with diverse abilities strengthens their business, increases competition and drives innovation.”

Goodwill Industries of West Michigan is proud support National Disability Employment Awareness Month and works diligently to develop and provide work opportunities for people with disabilities — both within our own social enterprises and through job placement assistance in the community.  We want to spread the important message that we value all the skills and talents of all individuals, including those with disabilities and other barriers to employment.

Employers and employees in all industries can learn more about how to participate in National Disability Employment Awareness Month and ways they can promote its messages — during October and throughout the year — by visiting  www.dol.gov/ndeam.

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Bring Good Home

By Liz Witzler, Marketing Director

Last Thursday, Goodwill Industries and the Ad Council launched an exciting new national campaign, “Bring Good Home,” to inspire more people to shop at Goodwill. Using humor, the cleverly crafted public service announcements illustrate how shopping at a Goodwill directly affects YOUR community by supporting our local job training and employment programs.

A lot of people don’t realize that Goodwill is made up of 161 independent local organizations across North America (with a presence in 13 other countries as well) that are all members of Goodwill Industries International. There are ten separate Goodwill organizations in Michigan alone. We are divided up geographically into designated territories … ours being West Michigan with 16 stores along the lakeshore from Manistee down to Holland. We have our own separate finances, board of directors, etc. and our programs and services vary depending on the needs of our respective communities. Bottom line is, that when you spend your dollars at your local Goodwill store those funds STAY local.

We are a charitable organization that largely funds its own mission through the sale of items that are generously donated from the community. The PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores and celebrate YOU the shopper.

The campaign’s TV spot depicts Goodwill shoppers as “local heroes” by showing an entire town rallying around one indecisive shopper, encouraging her to make the purchase and erupting in celebration once she does.

The spot ends with, “When you bring home a Goodwill find, you give your whole town a reason to celebrate … because you’re also funding local job training and placement programs in tech, healthcare, and more.”

The new PSA video can be viewed here.

For more information about the programs and services Goodwill Industries of West Michigan offers, visit www.goodwillwm.org

#BringGoodHome

Your change changes lives

By Kim Harsch, Resource Development Coordinator

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I love my job at Goodwill because of you – Goodwill donors and shoppers. Because of you, I get to meet people whose lives are forever changed by Goodwill’s mission – to provide work opportunities, skill development, and family strengthening resources in all communities we serve.

This mission is funded in large part by your purchases and donated goods. Another way you help fund programs for people in our community, is through our “RoundUp” program. “RoundUp” means if your Goodwill store purchase is $10.50, you can opt to “round up” to an even $11.00 and that extra 50 cents goes directly to support Goodwill’s services, listed here. If you choose not to, that’s okay too and we sincerely thank you for your business!

So why do we do this? Not all of our programs and services are self-supported through our business enterprises and need a little extra help.

Your spare change adds up to thousands of dollars each year, and 100% of these funds go to help someone in your community get back on their feet. Last month your RoundUp change helped Adam move his family from dire living conditions to safety. He was able to receive the financial coaching he needed free at Goodwill so that he could afford a home for his young family. Your change changed Adam’s life. Read Adam’s story here.

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If you always RoundUp – thank you! If you haven’t, please consider it next time you shop at Goodwill. Thank you again for positively “changing” lives!

 

Public ranks Goodwill® #1

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(You like us. You really, really like us.)

“Jobs,” “donations,” “clothes,” “people,” “help,” “need,” “disabled” … these are the most common words people used to describe Goodwill’s brand purpose when they were surveyed for the annual World Value Index report. For the second year in a row, Goodwill, was rated as the #1 brand (!) in terms of perceived value and purpose – outranking Amazon, Google, Microsoft, and other prestigious organizations. Not too shabby.

Unlike other studies that measure things such as a company’s financial performance, shareholder value, or impact metrics – the World Value Index reveals how American consumers rank the importance of a brand’s mission or purpose, and the extent to which the brand aligns with what they care about and they feel are deserving of support.

The creative agency enso developed the World Value Index in 2016 as a tool for brands to measure the importance of creating “world value” for its audience segments.

“Today, at a time when people have more choices, and greater access to information, the strength of a brand’s purpose is more important than ever,” said Sebastian Buck, enso’s co-founder and strategic lead. “With the World Value Index, our research centers around whether people can identify a brand’s purpose and mission, and the extent to which that purpose reflects society’s values. In other words, the ability of brands like Goodwill to create World Value is a testament to its relevance.”

The gratification that comes with this ranking is it attests to our work and acknowledges that Goodwill’s purpose resonates with the communities that we serve. We are honored to be so highly regarded based on our value, mission, and impact.

To read the full World Value Index report, go to http://enso.co/worldvalue/

 

Goodwill Industries and the American Dream

By Richard Carlson, President and CEO

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The central tenet of the American dream is that if you work hard, you will be able to support yourself and your family, save for retirement, and invest in your children’s future. First described by James Truslow Adams in his book “The Epic of America” in 1931, the American dream is “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” He later said that “too many of us have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”

Said another way, John D. Rockefeller Jr., expressed his philosophy of life in a statement of principles in 1941 entitled, “I Believe.”  Among his stated principles is this: “I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living.”

And from our own Goodwill Industries founder Dr. Edgar Helms who said, “Friends of Goodwill, be dissatisfied with your work until every handicapped and unfortunate person in your community has an opportunity to develop to their fullest usefulness and enjoy a maximum of abundant living.”

These are the truths I believe in. These are the truths that I first learned from my parents and grandparents. And these are the truths I discovered when I first joined Goodwill as a young social worker in 1976. It is work that adds dignity to one’s life. It is work that gives a family hope. It is a hard day’s work that builds character and a future. And it is our work that strengthens our communities. That is the mission of Goodwill … changing lives through the power of work. And we see that throughout the organization every day.

I have had the rare and wonderful opportunity to devote my life’s work and career to these same truths and to be part of an organization that truly believes in changing lives through the power of work. Over the course of my 40 years of service with Goodwill we have served more than 190,000 individuals and their families in West Michigan and have placed into competitive employment 21,000 people. At the end of the day, Goodwill has shaped me as much as it has been my honor to have been part of shaping Goodwill.

When I first started my career with Goodwill, I could not have imagined that this would become the dedicated journey that it has become. I am so very grateful to the immensely talented and committed team of employees and board members I have had the pleasure to work with over the years. I am also very aware that we could do nothing were it not for the courage and determination of those we have served who devoted themselves to finding a better life and their own piece of the American dream.

In the end, I will always be grateful for the decades of community support that Goodwill Industries has received. Without you and this remarkable community partnership, we would not be here today.

Ranked best brand

By Richard Carlson, President and CEO

We are more than a little proud, if not humbled, to learn that Goodwill was ranked the #1 brand for doing the most good for the world. The news debuted in a Fast Company Magazine article a few weeks ago.

Enso, a mission-driven marketing agency, commissioned the 2016 Brand World Value Index Survey to learn how consumers perceive the “world value” of 149 well-known brands.

A company’s shareholder value doesn’t necessarily reflect its value to the wider world, such as how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.

In the ranking, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.

It is evident that collectively Goodwill has built a brand with a big purpose that resonates across demographic and psychographic lines, and that people recognize and support us as a purpose-driven organization. I thank and congratulate our staff, board of directors, volunteers, and other supporters, for their hard work and dedication to our mission that makes the Goodwill brand what it is.

To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue/

 

A week of celebrating our mission

 

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t Goodwill, we believe work has the power to change lives! Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

May 1-7 commemorates Goodwill Industries Week, an annual celebration of our mission of helping people train for, find, and keep good jobs. Observed since 1951, Goodwill Industries Week across the United States and Canada celebrate the power of work through local events and promotions.

Goodwill Industries of West Michigan is celebrating with 50% off sale at all 16 of our store locations with in-store prizes and online Facebook contests all week long. It’s our way of saying “thank you” to our generous shoppers and donors who support our mission with their patronage.

To assist jobseekers in our community, GoodTemps will be hosting a job fair at our Career Center at 271 East Apple Avenue in Muskegon on Thursday, May 5 from 10 a.m. until noon. To qualify for current open positions, please bring two forms of ID and an update résumé.

Thank you for your support. Together we are creating jobs and changing lives in our community!