Public ranks Goodwill® #1

(You like us. You really, really like us.)

“Jobs,” “donations,” “clothes,” “people,” “help,” “need,” “disabled” … these are the most common words people used to describe Goodwill’s brand purpose when they were surveyed for the annual World Value Index report. For the second year in a row, Goodwill, was rated as the #1 brand (!) in terms of perceived value and purpose – outranking Amazon, Google, Microsoft, and other prestigious organizations. Not too shabby.

Unlike other studies that measure things such as a company’s financial performance, shareholder value, or impact metrics – the World Value Index reveals how American consumers rank the importance of a brand’s mission or purpose, and the extent to which the brand aligns with what they care about and they feel are deserving of support.

The creative agency enso developed the World Value Index in 2016 as a tool for brands to measure the importance of creating “world value” for its audience segments.

“Today, at a time when people have more choices, and greater access to information, the strength of a brand’s purpose is more important than ever,” said Sebastian Buck, enso’s co-founder and strategic lead. “With the World Value Index, our research centers around whether people can identify a brand’s purpose and mission, and the extent to which that purpose reflects society’s values. In other words, the ability of brands like Goodwill to create World Value is a testament to its relevance.”

The gratification that comes with this ranking is it attests to our work and acknowledges that Goodwill’s purpose resonates with the communities that we serve. We are honored to be so highly regarded based on our value, mission, and impact.

To read the full World Value Index report, go to http://enso.co/worldvalue/

Donate 4 the 🌎

By Mark Helsen, Transportation Manager

Spring has finally arrived! That means Goodwill is very busy with many community partners collecting donations that can be reused, recycled, or sold in our stores. There is always a lot of focus and demand for donation drives in April, especially around the Earth Day weekend.

Our community partners include local municipalities, corporations, school systems, other nonprofits, churches, neighborhood associations, and many large and small business throughout the year. This April and May we will be working with Younkers, Casnovia Township, Gerber, Muskegon County, SpartanNash Stores, Hackley Public Library, City of Norton Shores, and Holton Township.

We are excited to start a relationship with Advanced Technology Recycling in Grand Rapids as a recycling partner for the old-style television and computer monitor also known as the CRT (or cathode ray tube). This recycler is a free source for these items for this calendar year. They have a goal of 4.5 million pounds to collect this year. If they reach that goal then there will be more funding available for proper recycling of those items in 2018.

Goodwill will collect and estimated 50,000 pounds in e-waste to be sent to Advanced Technology Recycling in the months of April and May. We realize that there still is a lot of e-waste in our communities and we are happy for the opportunity to collect and recycle responsibly.

Here are some of our upcoming donation drive and recycling events:

• Saturday, April 15: Casnovia Township is holding their annual spring cleanup event
• Saturday, April 22: Muskegon County Recycling Event held at 1350 E. Keating Ave. from 9 a.m. – 1 p.m. This free recycling event is open to Muskegon County residents. You are invited to recycle many household items include computers and TVs.
• Saturday, April 22  and Sunday, April 23: SpartanNash Earth Week Donation Drive

Participating Goodwill store locations:

• Allendale – 5269 Lake Michigan Drive
• Grand Haven – 1112 Robbins Road
• North Holland- 393 East Lakewood Blvd.
•  South Holland -1180 South Washington Avenue
• Manistee- 282 Twelfth Street
• Zeeland – 9479 Riley Street

Receive a SpartanNash coupon, good for $10 off a $25 or more purchase at your local Family Fare or D&W Fresh Market store.

Goodwill can help your organization coordinate a donation drive. We can provide you with empty containers to fill with e-waste, books, household wares, clothing etc., which we can pick up later. Goodwill also does staffed collections in some of the communities we serve. Collection events need to be scheduled in advance. Contact me at 231-722-781 x251 to find out more.

Goodwill Industries and the American Dream

By Richard Carlson, President and CEO

The central tenet of the American dream is that if you work hard, you will be able to support yourself and your family, save for retirement, and invest in your children’s future. First described by James Truslow Adams in his book “The Epic of America” in 1931, the American dream is “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” He later said that “too many of us have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”

Said another way, John D. Rockefeller Jr., expressed his philosophy of life in a statement of principles in 1941 entitled, “I Believe.”  Among his stated principles is this: “I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living.”

And from our own Goodwill Industries founder Dr. Edgar Helms who said, “Friends of Goodwill, be dissatisfied with your work until every handicapped and unfortunate person in your community has an opportunity to develop to their fullest usefulness and enjoy a maximum of abundant living.”

These are the truths I believe in. These are the truths that I first learned from my parents and grandparents. And these are the truths I discovered when I first joined Goodwill as a young social worker in 1976. It is work that adds dignity to one’s life. It is work that gives a family hope. It is a hard day’s work that builds character and a future. And it is our work that strengthens our communities. That is the mission of Goodwill … changing lives through the power of work. And we see that throughout the organization every day.

I have had the rare and wonderful opportunity to devote my life’s work and career to these same truths and to be part of an organization that truly believes in changing lives through the power of work. Over the course of my 40 years of service with Goodwill we have served more than 190,000 individuals and their families in West Michigan and have placed into competitive employment 21,000 people. At the end of the day, Goodwill has shaped me as much as it has been my honor to have been part of shaping Goodwill.

When I first started my career with Goodwill, I could not have imagined that this would become the dedicated journey that it has become. I am so very grateful to the immensely talented and committed team of employees and board members I have had the pleasure to work with over the years. I am also very aware that we could do nothing were it not for the courage and determination of those we have served who devoted themselves to finding a better life and their own piece of the American dream.

In the end, I will always be grateful for the decades of community support that Goodwill Industries has received. Without you and this remarkable community partnership, we would not be here today.

Ship your oversized donation (or Goodwill purchase) for free!

Goodwill has partnered with Roadie to offer free pickup and delivery to-and-from Goodwill for new Roadie customers. Originally the offer was $20 off, but after the first week of the promotion that began Jan. 3, Roadie upped the ante to $62 (!!) … or the full cost of most local Goodwill pickup and deliveries.

To get started, visit; www.roadie.com To redeem your $62 discount, enter promo code GOODWILL.

Still Confused? Here’s a brief Q and A to help clarify things …

First of all, what the heck is Roadie?

Roadie is the first on-the-way delivery network. (Think Uber, only for your stuff!)

Roadie connects people who have items to send, with drivers heading in the right direction. Roadie’s model enables efficient, low-cost delivery for senders and rewards drivers for trips they were already taking. It’s quickly becoming the go-to delivery solution for large, out-of-the-box, or delicate items.

When Did Roadie Launch?

Roadie launched in the Southeast in January 2015, and became available in all 50 states in March 2015.

What types of items can I send?

You can send donations big and small, like furniture, appliances, clothing or household supplies. Goodwill cannot accept certain items, including CRT televisions or computer monitors, mattresses, cribs and other items due to the high cost of disposal and stringent government regulations.

For a full list of accepted items, visit www.roadie.com/Goodwill

How long will discounted shipping to/from Goodwill last?

The promotion will run from January 3 through February 28, 2017.

Will Roadie provide a receipt for donated goods?

Goodwill will send donors a receipt of donation within 60 days. You can also check the My Gigs tab in your Roadie account for a list of every Goodwill Gig you’ve sent through Roadie.

Why is Roadie partnering with Goodwill?

Roadie is proud to make it easier for people donate to Goodwill, give back to their communities, and help create jobs nationwide.

Those clothes you no longer wear, the antiques you no longer need, even furniture — anything you consider clutter could help Goodwill provide programs and services to help people find jobs.

DON’T BELIEVE FAKE NEWS this holiday season!

Despite what your Aunt Sylvia shared on Facebook last week, it turns out that candy canes are NOT Christian symbols of red and white created to represent the blood and purity of Jesus, shaped in the letter “J” for Jesus. (Excellent creative storytelling though.)

It might also surprise you to learn that Fisher Price does NOT actually sell a toy called “Happy Hour Playset” for children with pretend bar, bar stools, and beer bottles! (Notwithstanding the impressive Photoshopped illustration.)

Likewise, Goodwill Industries is not “owned” by an evil CEO named Mark Curran (?) who makes $2.3 million (!) a year and “gives $0 to help anyone.”  Even the name Mark Curran is a total fabrication!

This notorious “Think Before You Donate” email rumor has been around for OVER A DECADE and its misinformation grows every year. This old chestnut rears its bogus ugly head each year around the giving season and our shoppers and donors are confused and outraged. It unfairly slanders and maligns not only Goodwill, but Unicef, the United Way, March of Dimes, and the American Red Cross as well.

Bogus stories — spread like wildfire through email and social media — hurt Goodwill and other nonprofits with their misinformation. Please, please, PLEASE … do not believe and share every phony thing you read on the Internet!

At Goodwill we DO encourage our donors to research and learn more about the charities they support. The good news is a wealth of factual information is available at your fingertips! Check out reputable database sites such as Charity Navigator, Guidestar, the Better Business Bureau, etc.

IT IS TRUE not all charities are alike so please do your homework. It might surprise you to know that some organizations operating thrift stores give as little as 5 percent of their overall revenue to charity. According to CharityWatch standards, a nonprofit should devote at least 60 percent or more of their revenue on their charitable programs, with the most highly efficient charities stretching that number to 75 percent or more. At Goodwill Industries of West Michigan, that percentage of efficiency is more than 90 percent.  That means more than 90 cents of every dollar we earn is spent on job-training programs and community-based services for people with disabilities and other disadvantages right here in West Michigan. Ninety percent is a very healthy number in the nonprofit world and a solid indicator of our commitment to the good stewardship of your donations. We have a 66-year track record of providing services that meet critical human service needs in our West Michigan community. We are consistently ranked among top charity watchdog groups as an organization that makes your donations go further so it’s so very frustrating and disheartening to have to combat these fabricated scurrilous postings year after year.

Oh, one more thing … that phone hotline direct from the North Pole where the real Santa answers your children’s calls? Sorry, that’s a fib too (http://www.snopes.com/santas-phone-number/).

Warm wishes to all for a happy holiday season. Thank you for shopping at and donating to Goodwill. You make our mission possible!

DO BELIEVE in the magic of the season … DON’T BELIEVE the lies.

Decorating for fall

By Rachael Crevier, Internet Marketing, and Events Coordinator

With Thanksgiving just a few weeks away now is the time to update your home decor. If you’ve been reading any of my blogs you’ve probably noticed that I always say I’m on a budget and unfortunately in the last year and half that hasn’t changed. On the bright side, Goodwill has the most affordable home and holiday décor pieces to accentuate anyone’s style from shabby chic to modern, vintage to country, eclectic to nautical, and everything in between.

Redecorate your kitchen by adding accents of warm fall tones like oranges, reds, burgandy, and greens.

Goodwill is a great place to find unique décor for any room in your house.

Texture adds a lot of character to interior design. Change up your look by adding some new candles, decorative jars or baskets. Don’t love the color but love the design? Spray paint works wonders.

Check out this amazing piece of pottery! This one-of-a-kind piece of would be perfect on a mantle or coffee table.

Faux flowers and plants may be intimidating but with a little inspiration, they can be transformed into a beautiful fall wreath your friends and family will envy!

Check out this tutorial by Good House Keeping. Deck your door with a maple wreath. You can quickly DIY this cute piece with branches from your yard or faux leaves from Goodwill. http://www.goodhousekeeping.com/home/craft-ideas/how-to/a25869/maple-wreath-diy/

Decorating your home for fall is a fun, creative, and cost-effective project for you and your family to enjoy. Check out your local Goodwill – you never know what you may find!

For more DIY home and holiday décor inspiration visit our Pinterest page: https://www.pinterest.com/goodwillwm/

Goodwill = Your Halloween Headquarters

By Marlene Prowant, Retail District Manager

I‘m really excited about our new selection of Halloween merchandise we recently stocked in all of our retail locations! New this year is 70s-era merchandise. We’ve got everything to transform you back in time … from peace-loving hippies to disco queens.

We also have makeup and face art, hats, wigs, capes, tutus, tiaras, fangs, masks, glasses, colored hair spray,  and more … to help create or complete any costume you desire!

If you need help in selecting your costume, we have staff that can help you create a one-of-a-kind costume or you can select from our new costumes starting at $9.95 or we have a large selection of donated costumes for $3.99 and up. From the scary to the cute, we can help with all of your costume needs.

We also have your decorating needs covered. We have tableware to home décor to prepare for those Halloween parties. Something new this year is window decorating kits from Wow Windows. These easy to install window posters are back-lit using the lighting from your inside lights.  An easy, fun way to transform your home and “wow” your neighbors and trick or treaters.

If you are looking to add creativity to your baking this Halloween season we have Wilton baking supplies and treat bags. While shopping, do not forget about pumpkin carving; we having carving kits starting at $1.95.

Come shop Goodwill Halloween Headquarters this year, we are ready to assist you at all of our 16 locations!  Shop early for the best selections.

Don’t forget to add your costume creation to our Facebook page for your chance to win great prizes! For complete details see our event page.