Ranked best brand

By Richard Carlson, President and CEO

We are more than a little proud, if not humbled, to learn that Goodwill was ranked the #1 brand for doing the most good for the world. The news debuted in a Fast Company Magazine article a few weeks ago.

Enso, a mission-driven marketing agency, commissioned the 2016 Brand World Value Index Survey to learn how consumers perceive the “world value” of 149 well-known brands.

A company’s shareholder value doesn’t necessarily reflect its value to the wider world, such as how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.

In the ranking, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.

It is evident that collectively Goodwill has built a brand with a big purpose that resonates across demographic and psychographic lines, and that people recognize and support us as a purpose-driven organization. I thank and congratulate our staff, board of directors, volunteers, and other supporters, for their hard work and dedication to our mission that makes the Goodwill brand what it is.

To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue/

 

A week of celebrating our mission

 

A

t Goodwill, we believe work has the power to change lives! Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

May 1-7 commemorates Goodwill Industries Week, an annual celebration of our mission of helping people train for, find, and keep good jobs. Observed since 1951, Goodwill Industries Week across the United States and Canada celebrate the power of work through local events and promotions.

Goodwill Industries of West Michigan is celebrating with 50% off sale at all 16 of our store locations with in-store prizes and online Facebook contests all week long. It’s our way of saying “thank you” to our generous shoppers and donors who support our mission with their patronage.

To assist jobseekers in our community, GoodTemps will be hosting a job fair at our Career Center at 271 East Apple Avenue in Muskegon on Thursday, May 5 from 10 a.m. until noon. To qualify for current open positions, please bring two forms of ID and an update résumé.

Thank you for your support. Together we are creating jobs and changing lives in our community!

Make spring cleaning fun (no really!)

Spring-Cleaning-FB-Cover

 

 

 

 

D

ecluttering has never been more en vogue than right now. But Goodwill was way ahead of the trend, having been a part of people’s spring cleaning routines for more than 100 years! We’re thrilled to partner with certified professional organizer Lorie Marrero to offer five expert tips to make this spring your cleanest yet!

  1. Have a plan. Don’t let unwanted items clutter your home any longer than necessary. Plan to spring clean and take your donations to Goodwill on the same day.
  2. Start with success. Choose the one area of your home that will give you the biggest bang for your buck. Once you succeed there, you’ll be motivated to tackle the next space.
  3. Clean slate. Clear each area out as much as possible and start from scratch. By restocking your shelves with items you love, you’ll make your whole house a happy and inspiring place. And donating your unwanted items to Goodwill helps people find jobs and build their careers.
  4. Make it fun! Shake up your spring cleaning routine with a peppy playlist and fun contests. Challenge everyone in your family to find 10 items to donate to Goodwill. This can become a race, with the prize of a traveling trophy. Or a hot fudge sundae, if you don’t want any more clutter!
  5. Be brave. Inherited items may come with guilt and obligation attached. Instead of keeping the items, take an artistic photograph of them and frame it in your home. Then donate the items to Goodwill. Wouldn’t you rather the items do good by helping people build their employment skills than take up space in your home?

Last year, Goodwill Industries of West Michigan helped 5,431 people find jobs through your donations. We hope tips like these will make spring cleaning more fun for families and more fruitful for organizations like us that provide services throughout our community.

Three great reasons to donate during the Younkers Goodwill Sale

NECKLACE-YOUNKERS-2016

P

articipating in the Younkers Goodwill Sale has never been so rewarding!

Here’s how the sale works:
Bring your gently used apparel, shoes, handbags, etc. to Younkers
Earn a 25% off Younkers coupon for each item donated. It’s that easy!

Here are three great reasons to donate items and shop now through March 26.

You directly impact your community by donating to Goodwill.
Funds generated by the sale of your donated items supports our job training and employment support services that help people right here in West Michigan. Goodwill offers and broad range of programs for people with disabilities and other disadvantages, and Goodwill Career Centers in both Muskegon and Holland are open to anyone needing help finding a job.

It’s easy to donate and save on spring fashions, beauty, and home.
Donors receive 25% off Younkers coupons for every item donated. Coupons are valid on nearly everything in the store (and online) including items that rarely go on sale.

It’s a great time to shop at Goodwill also … all those fresh donations are directly distributed to our Goodwill stores.

Enter to win a $100 daily prize and a $15,000 spring wardrobe makeover!
Visit the Million Acts of Goodwill website to enter for your chance to win a $15,000 spring style and wardrobe makeover. The winner will receive a consultation with a celebrity stylist, a closet review, and a shopping spree with the stylist at their local Younkers department store.

You can also visit the site daily for your chance to instantly win a $100 gift card!

What are you waiting for? Start your spring cleaning early and head over to Younkers for great savings!

 

We love our donors

By James Cherney, Retail Operations Director

James Cherney

Happy New Year! I would like to thank everyone who donated, shopped, volunteered, and assisted, Goodwill Industries of West Michigan in 2015. Your generous contributions helped someone in our community find a job, keep a job, and earn a paycheck. Work is something we should never take for granted; just ask a person who has a barrier to employment. Work provides a sense of purpose, self-esteem, and independence. The power of work really does change lives!

Goodwill’s mission, and our ability to serve others, comes from community. As we enter February — one of the coldest months of the year — I’m asking you to bear the snow and ice, and please donate your gently used items to any one of our 18 conveniently located donation centers.

Donations are the lifeblood of our mission; a mission that never stops or takes a time out due to inclement weather. Goodwill staff are ready to greet you and accept your unwanted clothing, toys, housewares, furniture, electronics, and more. Your donations are handled with great care, and sorted and processed for their fullest value, for someone else to use and enjoy.

Need a receipt? Our easy online donation calculator does the math for you and allows you to print out an itemized receipt for your tax records.

Thank you for a wonderful 2015, we are looking forward to an even more prosperous 2016, and with your assistance we will be able to serve more people this year and many more years to come.

To find a Goodwill store and donation center nearest you, visit: http://www.goodwillwm.org/donate/where-to-donate/

To utilize the Goodwill donation calculator, visit: http://www.goodwillwm.org/donate/donation-calculator/

Gearing up for tax season

By Carl Lewis, Tax Program Coordinator

carl lewis

E

ach tax season brings a great opportunity to assist more people in the community. As the new Tax Program Coordinator at Goodwill, I am excited to be a part of this positive impact.

I have several years of volunteer experience with Goodwill’s free tax preparation program, Volunteer Income Tax Assistance (VITA). It has always been a pleasure to work with people and assist them. In my former position as a financial coach, I found that tax time is the perfect opportunity to help people get back on track with their finances. The lump sum of money a person receives from a return, allows me a chance to identify an individual’s financial goals and help to achieve them.

I have a strong appreciation for the education the free tax preparation program provides, and it has been a pleasure to train and work with others. It is satisfying to share my knowledge and know that I am helping others learn a valuable life-long skill. All of our volunteers providing tax assistance are certified by the IRS.

With constant changes occurring on a state and national level, people requesting assistance have access to capable volunteers who can provide the answers. Changes with the healthcare system and the Affordable Care Act have caused great concern. We like to utilize the tax program as a platform to help clarify the impact of insurance on tax returns as well as provide information on resources. Filers also often have questions about the numerous forms, the legal requirements of filing, exemptions they are eligible for, and more. We can help!

There has always been a passion for volunteerism and community in my life. I am excited for this new endeavor as a leader with this program. I am looking forward to a robust tax season and helping individuals and families receive the funds they are entitled to.

If you are interested in getting help with your taxes, learning about our service offerings and eligibility requirements, or want to find out where and when services are offered, please visit our all-in-one website: www.vitawestmichigan.org or call 2-1-1 to schedule an appointment.

If you earned less than $62,000 last year, and would like to file on your own, visit www.myfreetaxes.com and file for free using easy, safe, and secure software provided by H&R Block.

Making a mercury glass tree

By Rachael Crevier, Internet Marketing & Events Coordinator

ME

As a new homeowner, I’ve been searching for unique and low cost items to decorate my home with.

1When I found this adorable glass tree at our Roosevelt Park store in Muskegon, for only $1.50, I knew I had to get it! I had been swooning over items similar to this that were decorated to mimic antique “mercury” glass (or silvered glass.) I decided to give it a try!

I hadn’t had any experience with this before so I took to Pinterest and YouTube for a little inspiration.

My awesome $1.50 find, just got a little bath with soap and water, to remove the dust.2

To create your own DIY (Do It Yourself) mercury glass tree/ vase you will need:

  • Krylon Looking Glass Spray Paint
  • White Vinegar
  • Water
  • A clean spray bottle
  • Cardboard
  • A clear glass pieces you want to transform from Goodwill of course!

I made the mistake of looking at a hardware/ appliance store for the spray paint. So skip that, and check your local craft store like Hobby Lobby, JoAnn Fabric’s, or Michael’s.

3Let’s get started!

  1. Lay out cardboard in ventilated area.
  2. Mix half, water and white vinegar in spray bottle.
  3. Shake spray paint really well (2 minutes and continue to shake throughout).
  4. Mist the vinegar mixture into the tree.
  5. Then mist the spray paint inside and swirl paint around to cover, let sit for 60 seconds.
  6. You will begin to see bubbles creating a texture on the glass.
  7. Repeat the vinegar and spray paint until desired look

And you’re done!5

Here’s how my mercury glass tree turned out…

This technique can be applied many different ways, yet achieve similar results, depending on personal style. I wanted a heavier antiqued look, so I used multiple layers of spray paint and vinegar. For a more transparent look use less spray paint.

4I love how elegant yet rustic it can look. I put mine on our mantle with the rest of our tree collection. It was so easy and cost effective! Home decor shouldn’t break the bank!

Try your hand at transforming glassware into mercury glass looking creations.

Candlesticks, hurricane, votive, vases and other glassware found at Goodwill would also make lovely antiqued mercury glass pieces. You won’t be disappointed!

6

Follow us on Facebook, Twitter, Instagram , Pinterest and YouTube